Sell Rolex Day-Date Miami

Sell your Rolex Day-Date President in Miami at direct dealer pricing. CJ William at 9573 Harding Avenue in Surfside FL, four minutes from Bal Harbour Shops, buys every Day-Date reference including modern 40mm 228238 yellow gold, 228239 white gold, 228235 Everose gold, platinum 228206, 36mm 128238/128239/128235/128206, diamond-set 128348TBR and 128348RBR, previous generation 218238/218239/218235/218206 and 118238/118239/118235, vintage 4-digit 1803/1804/18038/18048, and rare precious dial variants including meteorite, mother-of-pearl, lapis lazuli, and stone dials. Send photos via WhatsApp (347) 510-0668 for preliminary offer within 24 hours. In-person authentication 45-90 minutes. Same-day settlement via wire, cash, or USDC.

Rolex Day-Date President Reference Guide

The Rolex Day-Date was introduced in 1956 as the first wristwatch to display the day of the week fully spelled out on the dial (in addition to date). Positioned above the Datejust in Rolex’s collection, the Day-Date is produced exclusively in precious metals (yellow gold, white gold, Everose gold, and platinum). Modern Day-Date references measure 40mm (228 series 2015+) or 36mm (128 series and vintage President 118 series). Day-Date use caliber 3255 (2019+) with 70-hour power reserve. All Day-Date reference are chronometer-certified.

Current production Day-Date references: 228238 40mm yellow gold (retails around $39,300), 228239 40mm white gold (retails around $39,300), 228235 40mm Everose gold (retails around $39,600), 228206 40mm platinum (retails around $63,600), 128238 36mm yellow gold (retails around $37,650), 128239 36mm white gold (retails around $37,650), 128235 36mm Everose gold (retails around $38,300), 128206 36mm platinum (retails around $65,300). Diamond-set: 128348TBR yellow gold with baguette diamond hour markers (retails around $67,850), 128348RBR Everose with baguette diamond hour markers.

Day-Date Value Depreciation Curve by Reference

Yellow gold Day-Date 40mm 228238: retail $39,300, secondary market $32,500-$42,500 (depreciates 5-20%). White gold Day-Date 228239: retail $39,300, secondary market $35,500-$45,500. Everose Day-Date 228235: retail $39,600, secondary market $32,500-$42,500. Platinum Day-Date 228206: retail $63,600, secondary market $52,500-$68,500. Yellow gold Day-Date 36mm 128238: retail $37,650, secondary market $28,500-$38,500. White gold 128239: retail $37,650, secondary market $32,500-$42,500. Everose 128235: retail $38,300, secondary market $28,500-$38,500. Platinum 36mm 128206: retail $65,300, secondary market $52,500-$68,500. Diamond-set 128348TBR yellow gold baguette: retail $67,850, secondary market $52,500-$72,500. Diamond-set 128348RBR Everose baguette: $52,500-$72,500.

Previous Generation Day-Date References

Previous generation 40mm Day-Date II (2008-2015): Reference 218238 yellow gold Day-Date II: $28,500-$38,500. Reference 218239 white gold Day-Date II: $32,500-$42,500. Reference 218235 Everose Day-Date II: $28,500-$38,500. Reference 218206 platinum Day-Date II: $52,500-$68,500. 36mm Day-Date President (1988-2019): Reference 118238 yellow gold: $22,500-$32,500. Reference 118239 white gold: $25,500-$35,500. Reference 118235 Everose: $22,500-$32,500. Reference 118206 platinum: $45,500-$62,500. Reference 118388 yellow gold with diamond bezel: $32,500-$52,500.

Vintage Rolex Day-Date President Value Multipliers

Vintage Day-Date references (1956-1988, 4-digit and 5-digit series) command significant collector premiums based on condition, dial variants, and rarity. Reference 6511 (1956, first Day-Date): $85,000-$185,000. Reference 6612 (1956-1959): $28,500-$65,000. Reference 1803 fluted bezel yellow gold (1959-1977): $12,500-$28,500 depending on dial. Reference 1804 fluted bezel white gold: $18,500-$35,500. Reference 1807 bark-finish bezel yellow gold: $22,500-$45,500. Reference 1811 hammered bezel yellow gold: $25,500-$52,500. Reference 1830 platinum: $85,000-$185,000. Reference 1831 platinum with diamond bezel: $125,000-$285,000. Reference 18038 yellow gold President (1977-1988): $12,500-$22,500. Reference 18048 platinum President: $85,000-$185,000. Reference 18208 yellow gold with diamond bezel: $28,500-$52,500. Rare “Stella” dial vintage Day-Date variants (turquoise, coral, red, chartreuse, blue): $28,500-$185,000+ at auction.

Rare Day-Date Dial Variants

Modern Day-Date rare dial variants command significant premiums. Meteorite dial Day-Date (100% natural iron meteorite from Sweden Muonionalusta): 20-40% premium over standard dial equivalent. Mother-of-pearl dial: 15-25% premium. Lapis lazuli dial (2020+ discontinued): 30-50% premium due to gemstone rarity. Green dial Day-Date (2019+ various references): 15-25% premium. Salmon dial Day-Date platinum: 40-60% premium. Chocolate brown Everose dial: 5-15% premium. Champagne yellow gold dial: 5-10% premium. Blue Aventurine dial (starry night sparkle effect): 20-40% premium. Ombre (gradient) dial Day-Date: 15-30% premium.

Vintage Stella Dial Day-Date

Stella dial Day-Date variants from the 1970s-80s are among Rolex’s most collectible vintage dial configurations. The Stella dials featured lacquered gemstone-like coloring in colors including turquoise, coral (bright red/orange), chartreuse (yellow-green), blue, and pale pink. Reference 1803 or 18038 with authentic Stella dial: $65,000-$185,000 depending on color rarity and condition. Turquoise Stella is most sought after and trades $85,000-$225,000+ at auction. Restored or replaced Stella dials trade at 30-50% of original Stella price due to authenticity concerns.

Day-Date Market Trend Analysis 2026

2026 Day-Date secondary market trends: Modern yellow gold Day-Date 228238 and 128238 stable to modestly softening (below retail). White gold Day-Date appreciating due to allocation constraint. Everose Day-Date modestly softening. Platinum Day-Date (228206, 128206, 118206) appreciating driven by platinum market. Diamond-set 128348TBR and 128348RBR stable. Meteorite dial Day-Date appreciating (up 6-10% YoY). Lapis lazuli Day-Date discontinued 2022 appreciating aggressively (up 15-25% YoY). Vintage 4-digit Day-Date references appreciating (up 8-12% YoY). Stella dial vintage Day-Date setting new auction records annually. Diamond bezel vintage Day-Date (18208, 118388) appreciating with diamond market.

Day-Date Authentication at CJ William

Our Day-Date authentication process includes movement caliber verification (caliber 3255 for modern 228xxx and 128xxx references, caliber 3155 for previous 218xxx and 118xxx generation, caliber 3135 for vintage 18208 and 18038 era, caliber 3055 for early quickset references, caliber 1555 for vintage 1803/1804/1807 era), precious metal hallmark inspection (18K gold or 950 platinum), dial signature and font analysis (Day-Date specific font for day wheel spelling), day wheel language authentication (English, French, German, Italian, Spanish variants), rare dial verification (Stella, meteorite, MOP, lapis, etc.), case reference and serial number verification against Rolex production records, and President bracelet reference and end-link authentication. Modern Day-Date authentication takes 45-75 minutes. Vintage Day-Date authentication takes 60-120 minutes due to complex dial variant and Stella dial authentication.

Frequently Asked Questions About Selling Your Day-Date

Which Day-Date reference is worth the most?

Among modern production, diamond-set 128348TBR yellow gold baguette dial commands the highest secondary market at $52,500-$72,500. Platinum Day-Date 228206 (40mm) and 128206 (36mm) trade $52,500-$68,500. Among vintage references, vintage 1830/1831 platinum trade $85,000-$285,000, and rare Stella dial vintage 1803/18038 references trade $65,000-$225,000+ depending on color and condition. Turquoise Stella Day-Date is the most collectible vintage Day-Date variant.

Does my Day-Date need to be running for CJ William to buy it?

No. We buy Day-Date in any condition including watches that are not running or have movement issues. However, service verification (caliber 3255 or 3155 service at Rolex Service Center) typically costs $1,200-$2,000 and we factor service cost into our offer for non-running examples. Fully-serviced Day-Date with fresh service records commands slight premium over service-due examples.

What Day-Date references does CJ William buy?

Every Day-Date generation: modern 40mm (228238 yellow gold, 228239 white gold, 228235 Everose, 228206 platinum), modern 36mm (128238 yellow gold, 128239 white gold, 128235 Everose, 128206 platinum, 128348TBR and 128348RBR diamond-set), previous generation Day-Date II 40mm (218238, 218239, 218235, 218206), previous generation 36mm President (118238, 118239, 118235, 118206, 118388), vintage 5-digit series (18038, 18048, 18208), vintage 4-digit series (1803, 1804, 1807, 1811, 1830, 1831), rare vintage 6511 and 6612 (first Day-Date references). All dial variants including standard, precious stone hour markers, meteorite, mother-of-pearl, lapis lazuli, aventurine, Stella dials.

Where in Miami can I sell my Rolex Day-Date?

CJ William at 9573 Harding Avenue in Surfside FL 33154 buys every Rolex Day-Date President reference at direct dealer pricing. Four minutes from Bal Harbour Shops. Same-day authentication (45-75 minutes for modern references, 60-120 minutes for vintage) with settlement via wire, cash, or USDC. Sun-Fri 11 AM to 5:30 PM.