The Rolex Daytona is one of the most consistently demanded luxury sport watches in the secondary market. From the steel 116500LN ceramic-bezel reference that defined the 2016-2023 production cycle to the platinum “Ice Blue” 116506, the Daytona family commands waitlists at retail and trades at meaningful premiums in the secondary market. This guide breaks down what your Daytona is worth in 2026 by reference and explains how to sell it in Miami.

CJ William buys every modern Daytona variant with direct dealer pricing through our wholesale relationships. No middleman discount, no consignment fees, no listing waits. Book a private appointment at our Surfside showroom to discuss your specific reference. For vintage Daytona references (6239, 6263, Paul Newman), see our vintage Rolex valuation guide.

Modern Steel Daytona Values in 2026

116500LN Ceramic Bezel Daytona (2016-2023)

The first Daytona to feature a Cerachrom ceramic bezel. Produced in white dial and black dial variants. Defined the modern steel Daytona market for seven years before being replaced by the 126500LN in 2023.

  • 116500LN white dial: $30,000 to $42,000
  • 116500LN black dial: $32,000 to $48,000
  • Late-production 2022-2023 examples: $35,000 to $48,000
  • Early 2016-2017 examples in mint condition: $33,000 to $46,000

126500LN Ceramic Bezel Daytona (2023-Present)

The current production steel Daytona. Updated movement (Caliber 4131), slightly redesigned dial, ceramic bezel. Production began in early 2023.

  • 126500LN white dial: $32,000 to $46,000
  • 126500LN black dial: $34,000 to $52,000
  • 126500LN black dial with reverse panda configuration: $38,000 to $55,000

116520 Steel Daytona (2000-2016, pre-ceramic)

The steel Daytona before the ceramic bezel transition. Aluminum bezel, white or black dial.

  • 116520 white dial: $25,000 to $36,000
  • 116520 black dial: $26,000 to $42,000
  • Final-year 2015-2016 examples: $28,000 to $42,000

Gold Daytona Values in 2026

  • 116505 Rose Gold (Everose) Daytona (2008-2016): $48,000 to $72,000
  • 116515 Rose Gold with Oysterflex (2016-2023): $52,000 to $80,000
  • 126515LN Rose Gold (2023-present): $58,000 to $90,000
  • 126519 White Gold (2023-present): $52,000 to $85,000
  • 116528 Yellow Gold (2000-2016): $48,000 to $72,000
  • 116508 Yellow Gold Green Dial (2016-2023, “John Mayer” green): $80,000 to $130,000
  • 126508 Yellow Gold Green Dial (2023-present): $85,000 to $135,000
  • 116519LN White Gold with Oysterflex (2016-2023): $48,000 to $78,000
  • 116503 Two-Tone (Steel and Yellow Gold, 2016-2023): $25,000 to $38,000
  • 126503 Two-Tone (Steel and Yellow Gold, 2023-present): $28,000 to $42,000

Platinum and Limited Edition Daytona Values

  • 116506 Platinum “Ice Blue” (2013-2023, 50th anniversary): $130,000 to $200,000
  • 126506 Platinum (2023-present): $140,000 to $225,000
  • 116576TBR Platinum Pavé Diamond: $250,000 to $400,000
  • 116595RBOW “Rainbow” Daytona (rose gold, rainbow sapphire bezel): $400,000 to $700,000
  • 116598RBOW Yellow Gold Rainbow Daytona: $385,000 to $650,000
  • 116589RBR White Gold Rainbow Daytona: $375,000 to $625,000
  • Le Mans Centenary Daytona (2023): $90,000 to $145,000

What Drives the Range Within Each Reference

Year of production. Within a reference, late-production examples (last 2 years before discontinuation) typically trade above mid-production examples. End-of-run 116500LN from 2022-2023 trades stronger than mid-production from 2018-2019.

Box and papers. Full set (green Rolex box, chronometer certificate matching serial, hang tags, original receipt from authorized dealer) is essential. Modern Daytona without complete documentation trades 12% to 18% lower. See our guide on how to sell a watch without box and papers.

Condition. Light wear with sharp brushed and polished finishing is preferred. Heavy polishing reduces value because the Daytona case design relies on precise factory geometry at the lugs and bezel surround. Original bracelet end links and clasp condition also matter.

Configuration. Dial color and bracelet vs Oysterflex configuration meaningfully affect value. Black ceramic on white dial 116500LN trades differently from black ceramic on black dial. Rose gold on Oysterflex (116515) differs from rose gold on rose gold bracelet (116505).

Provenance. Documented purchase from authorized dealers (Tourneau, Bucherer, Wempe, Tiffany & Co, Watches of Switzerland) with original receipts adds value. For Rainbow Daytonas in particular, full Rolex authorized dealer documentation can be the difference between a $400,000 and a $550,000 offer.

How to Sell Your Daytona in Miami

Step 1: Schedule a private appointment. Use the booking page for an appointment at our Surfside showroom. For Daytona owners with multiple Rolex pieces or rare variants (Rainbow, Platinum, John Mayer Green), we offer in-home consultations in Bal Harbour, Sunny Isles, Aventura, Indian Creek, and surrounding luxury corridors.

Step 2: Bring the watch and documentation. Box, chronometer certificate, hang tags, original receipts, and service records all strengthen the offer.

Step 3: Authentication. Modern Daytona with complete documentation is authenticated within 60 minutes at the showroom. Rainbow, Platinum, and rare variants take 24 to 48 hours for additional verification at our New York facility.

Step 4: Receive offer and accept payment. Direct dealer pricing through our wholesale network. Same-day cash up to $10,000, bank wire (domestic or international), or USDC stablecoin.

Frequently Asked Questions

How much is a Rolex Daytona worth in 2026?

Steel ceramic Daytonas (116500LN, 126500LN) trade $30,000 to $52,000 depending on dial, reference, and condition. Gold Daytonas trade $48,000 to $135,000 depending on metal, dial, and reference. Platinum Daytona “Ice Blue” trades $130,000 to $225,000. Rainbow Daytonas trade $375,000 to $700,000 depending on configuration. For the complete Rolex range, see our Rolex Worth 2026 guide.

Is the Rolex Daytona still in production?

Yes. The Daytona is currently produced as the 126500LN (steel ceramic) and various gold and platinum variants. Production updated to the new Caliber 4131 in 2023. Daytona remains one of Rolex’s most demanded references with extensive authorized dealer waitlists.

How quickly can I sell my Daytona?

Modern Daytona with complete documentation is authenticated and paid within the same business day at our Surfside showroom. Rainbow, Platinum, and other rare variants require 24 to 48 hours for additional verification with same-day payment upon completion.

What if I don’t have box and papers?

We still buy Daytona without complete documentation. Offer is approximately 12% to 18% lower than complete set. See our guide on selling without box and papers for details.

Do you buy the John Mayer green dial 116508?

Yes. The yellow gold green dial Daytona (116508 and current 126508) is one of the most-demanded modern Daytona variants. We buy both references at direct dealer pricing through our wholesale relationships.

What about vintage Daytona references like Paul Newman?

Vintage Daytona references (6239, 6241, 6262, 6263, 6265, including Paul Newman exotic dials and 16520 “Zenith” Daytona) have their own market dynamics. See our vintage Rolex valuation guide for detailed pricing. We buy every vintage Daytona reference with full in-house authentication.

Should I sell to CJ William or wait for retail availability?

This is a personal decision. If you bought your Daytona at retail and want to recover invested capital, we can usually offer between 80% and 110% of current secondary market pricing through direct dealer relationships. If you have time to wait and an authorized dealer relationship that may eventually offer retail purchase of another Rolex, the trade-off is yours to make. We discuss both scenarios at the showroom.

Related Sell Rolex pages

Also relevant: Sell Rolex Miami parent page, How Much Is My Rolex Worth 2026, Rolex Bal Harbour, Rolex Aventura, Rolex Sunny Isles, Rolex Coral Gables.